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Disclosure swipe file

Copy, paste, and adapt these disclosure lines. Use the red-flag list to spot copy that probably needs fixing.

Social captions & static posts

Place at the start of the caption, before any link or mention.

  • Ad | This post is sponsored by [Brand].
  • Paid partnership with [Brand].
  • Affiliate link — I may earn a small commission if you buy through my link.
  • Gifted by [Brand]. All opinions are my own.
  • Use code NAME for 15% off. I earn a commission on sales through this code.

Video, Reels, TikTok & Stories

Show on screen and say out loud; keep visible for the full product segment.

  • This video is an ad for [Brand].
  • Paid partnership — [Brand] sent me this product.
  • Heads up: I earn a commission from links in my bio.
  • #ad [Brand] gifted this to me; opinions are honest.

Spoken / live content

Repeat at the start and when the product comes back into view.

  • Just so you know, this stream is sponsored by [Brand].
  • I partner with [Brand], so I may earn a commission if you buy through my link.
  • [Brand] sent me this for free to share my honest thoughts.

Blog & newsletter

Place above the first affiliate link and repeat in longer posts.

  • Disclosure: This post contains affiliate links. I may earn a commission at no extra cost to you.
  • [Brand] sponsored this article. All opinions are my own.
  • I received this product for free from [Brand] to review.

Email & SMS

Include in the message body; do not hide in footers alone.

  • This email contains affiliate links. I may earn a small commission.
  • Sponsored by [Brand].
  • You are receiving this because you opted in at [source]. Reply STOP to opt out of texts.

Reviews & testimonials

Use when sharing customer reviews or asking for them.

  • This reviewer received a free product in exchange for an honest review.
  • Results vary. The typical customer experiences [describe typical result].
  • I am an employee of [Brand] sharing my personal experience.

Earnings & results language

Use when talking about income, weight loss, or other outcomes.

  • These results are not typical. Individual results will vary.
  • The average participant earns [amount] per [period]. Some earn nothing.
  • Past performance does not guarantee future results.
  • This is my personal experience; your results may differ.

Red-flag phrases

If your copy sounds like any of these, pause and check whether it is misleading, unsupported, or missing a disclosure.

  • Guaranteed income / guaranteed results
  • Make $X in Y days (without typicality context)
  • Cures / treats / prevents [disease] (for a supplement)
  • Doctors hate this one weird trick
  • 100% safe / no side effects
  • Only 2 left! (when untrue)
  • Free — just pay shipping (hiding the real cost)
  • No risk / can't lose
  • Secret / they don't want you to know
  • Act now or miss out forever (fake urgency)
  • Clinically proven (without actual proof)
  • Everyone is talking about it
  • Use my code and I get nothing (when you do earn)
  • Thanks [Brand] — no disclosure of payment or free product
Educational, not legal advice. This course explains common FTC compliance issues, but it is not a substitute for advice from a lawyer who knows your situation. Always check the latest FTC guidance at ftc.gov.